Management Team

Jasper Malcolmson, CEO

Jasper Malcolmson spent five years at Yahoo! working on bringing the most relevant information, products and offers to consumers. Jasper was the VP, Product for Yahoo! Search, as well as VP/GM of the Yahoo! Commerce Division. Particularly on his work on Yahoo! Travel and Yahoo! Shopping, Jasper’s passion was using a combination of social and algorithmic methods to find the best deals from across the web.

Ashish Baldua, CTO

Ashish spent eleven years in the engineering group Yahoo! as one of the first one hundred employees of the company. Culminating in leading engineering for the Yahoo! Commerce Division, Ashish has extensive experience conceptualizing and leading the development of commerce oriented consumer internet technologies. Like Jasper, Ashish has a long standing passion for both offers and social oriented products – and championed products such as Yahoo! Trip planner.

Lisa Burggeman

Lisa has a background in sales and strategy. She loves discovering new restaurants on BloomSpot since her kitchen contains only cereal and cupcake mix. Prior to joining BloomSpot, Lisa spent 5 years with Goldman Sachs in both the Chicago and San Francisco offices, specializing in electronic algorithmic trading and covering hedge funds along the west coast. Lisa is graduate of Northwestern University.

Tricia Herrick

Tricia has over 15 years of experience in consumer marketing and internet product development. Having worked in both start-up and large company environments, she has played every role in building, marketing and growing online services. At both NBCi and Intuit Tricia launched web-based services that aimed to simplify consumer's lives. Tricia's passion is for delivering the cleanest, easiest and most relevant experience to consumers.

Nimit Maru

Nimit is a serial innovator and Internet enthusiast who has been developing Internet products for the past 14 years. Prior to co-founding BloomSpot, Nimit spent three years as a Sr. Software Engineer at Yahoo! Travel with Ashish and Jasper where among other achievements, he invented and launched Yahoo! MapMixer, an innovative new maps product. Nimit also has extensive experience in building social products, having developed multiple top Facebook apps and co-founding Wowzio, a blog widgets startup.

Evan Reiser

Evan is a seasoned entrepreneur who has spent his last several years in the start-up world creating businesses by leveraging technology. He has a strong technology background with great diversity ranging from military research, to quantitative financial analytics to scalable internet technologies. Prior to BloomSpot, Evan was the CEO of NookNetwork, creating a series of niche social networking sites used by hundreds of thousands of customers.

Tiffany Teng

Tiffany is a lifelong connoisseur of all things consumable with background in scientific research, non-profit business development and management. Tiffany contributes finely honed analytical skills, a strong eye for aesthetics, and a passion for helping people and systems achieve their full potential. Tiffany is a proud alum of Stanford University's Human Biology program.

Laurence Trifon

Laurence is a digital media aficionado with a background in business development and online marketing. Before joining BloomSpot, Laurence's prior experience includes co-founding and leading business development for Trifonic Music LLC, managing digital marketing campaigns at Topspin Media, and advising clients on financial and economic matters with Cornerstone Research. Laurence holds a B.A. in Public Policy from Stanford University.
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