management team

Jasper Malcolmson, CEO

Jasper Malcolmson spent five years at Yahoo!, bringing the most relevant information, products, and offers to consumers. Jasper was the VP of Product for Yahoo! Search, as well as VP/GM of the Yahoo! Commerce Division. Particularly on his work on Yahoo! Travel and Yahoo! Shopping, Jasper's passion was using a combination of social and algorithmic methods to find the best deals from across the web.

Ashish Baldua, Co-Founder

Ashish spent eleven years in the engineering group at Yahoo! as one of the first one hundred employees of the company, which culminated in leading engineering for the Yahoo! Commerce Division. Ashish has extensive experience conceptualizing and leading the development of commerce-oriented consumer internet technologies. Like Jasper, Ashish has a long-standing passion for both offers and social-oriented products, championing products such as Yahoo! Trip Planner.

Frazier Miller, SVP Sales

Frazier spent 6 years at Yahoo! in a variety of senior management roles including Yahoo! Local, Y! Instant Messenger, and Head of Audience for Y! India. As former General Manager of Yahoo! Local, Frazier brings a breadth of experience in the Local internet domain.

Lily Shen, CMO

Lily comes to bloomspot from Wealthfront, where she led product and marketing as the Chief Marketing Officer. Lily spent over 8 years at eBay in senior management positions in internet marketing, direct marketing, category management, and strategy. Prior to eBay, she was with Goldman Sachs in New York.

Gustavo Bitdinger, Director, Product Development

True to his jack-of-all-trades attitude, Gustavo's career has spanned from nanotech research, to government, to consumer web startups. Prior to bloomspot, Gustavo led product development at Doostang, a career website for young professionals. Gustavo is a disciple of the Stanford University Institute of Design, where he honed his passion for user-centered design, and has a B.S. in Electrical and Computer Engineering from Cornell University.

Lisa Bruggeman, Director, Marketing

Lisa has a background in sales and strategy. She loves discovering new restaurants on bloomspot since her kitchen contains only cereal and cupcake mix. Prior to joining bloomspot, Lisa spent five years with Goldman Sachs in both the Chicago and San Francisco offices, specializing in electronic algorithmic trading and covering hedge funds along the West Coast. Lisa is a graduate of Northwestern University.

Tiffany Teng, Director, Content

Tiffany is a lifelong connoisseur of all things consumable with a background in scientific research, non-profit business development, and management. Tiffany contributes finely honed analytical skills, an eye for aesthetics, and a passion for helping people and systems achieve their full potential. Tiffany is a proud alumna of Stanford University's Human Biology program.

Laurence Trifon, Director, Business Development

Laurence is a digital media aficionado with a background in business development and online marketing. Before joining bloomspot, Laurence's co-founded and led business development for Trifonic Music LLC, managed digital marketing campaigns at Topspin Media, and advised clients on financial and economic matters with Cornerstone Research. Laurence holds a B.A. in Public Policy from Stanford University.